| Nov 26 |
Raising $$ is a "false positive" -- it sounds like winning, but really you're just starting.
A 'true positive' signal -- our ecom brand just hit 100k fans in a private FB group.
There's no special perks or discounts. Just a place for people who love the brand to hang out. https://t.co/fEJkVnj72N
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| Nov 20 |
Did a solid 10 minutes of content on “May I Meet You™️” today https://t.co/kPelvZ2O12
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| Sep 24 |
I don’t care about youtube views. except when they’re up +94% in 6 hours. Then I care, a lot. https://t.co/76AtGA7Zw1
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| Aug 29 |
new one minute blog: excuses https://t.co/A97N7EvETW
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49.3k |
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| Aug 19 |
1/ I don’t run
2/ I don’t care about people who run
3/ And yet… I’m fascinated by this guy (Truett Hanes) who runs marathons in jeans.
I love it not because of the running, but because of the marketing. This is a perfect example of what Seth Godin called a Purple Cow.
If you see a cow on the side of the road, it’s forgettable.
But what if you saw a purple cow. WHAT?! You pull over, take pictures, and tell all your friends.
99% of companies are just cows in their marketing. Forgettable. This guy pulled a perfect purple cow. Running a marathon in under 3 hours wearing jeans.
Even though he’s not the fastest runner - he gets more media coverage, sponsorships and attention than everyone else in the race (combined).
Find your purple cow.
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| Aug 11 |
first time doing a behind the scenes vlog --- reply with a 1 word review of the video
https://t.co/B3HH4iGeP9
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| Jul 30 |
RT @PabloMotoa: i love @ShaanVP’s take on this.
should you learn how to code or create content?
with the recent launch of Lovable’s new f…
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| Jul 16 |
rsvp - https://t.co/41KuQsuWiC
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9.3k |
30 |
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| Jul 16 |
If you're a creator or like business, i think you're gonna like this
I'm speaking at the Creator Business Summit later today with beehiiv...and the best part, it's free
come check it out (link below)
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| Jul 04 |
new one minute blog: the parent paradox https://t.co/BINtUs0dgl
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41 |
68k |
63 |
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| Jun 26 |
Podcasting with a buddy (like I get to do with @thesamparr) is the stone cold nuts of content
No algorithm stress, no editing, no constant whipping out phone to capture every moment.
Just hanging out 1-2 hours a week, and nerding out about your favorite stuff
If there was no money and no fame, I’d still enjoy doing it
I wonder if that’s true for other media (YouTube, TikTok)..?
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384 |
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| Jun 06 |
new one minute blog: let it rip https://t.co/UKABc8WQqQ
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33.8k |
55 |
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| May 30 |
ashwin turned my 60 min talk into a 2 minute tiktok - nicely done
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| May 16 |
new one minute blog: creativity <3’s constraints https://t.co/6DUKBN1FsV
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| May 13 |
This is stolen from my talk about how to create great things. “Reduce” is one of the 4 Rs
https://t.co/5w7YfG3gVZ
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| May 13 |
I love this so much. On Rick Rubin’s first album, instead of “Produced by rick rubin” he wrote “REDUCED by rick rubin”
Rick The Reducer
It’s always been a curious thing… why is Rick Rubin so successful?
- Can you play instruments? “...barely”
- Do you make beats? “no”
- Do you write songs? “nope”
At first I thought maybe he’s just a dude coasting on his zen aura and A++ beard. But that doesn’t explain how you win 9 Grammy’s, co-found Def Jam, and help produce hits in every genre from Rock to Rap to Pop over 30+ years.
“The most important music producer in the past 20 years” - MTV
Rick calling himself a ‘reducer’ rather than a ‘producer’ is a good hint at his genius.
But that sounds so general. What does it actually mean?
You ask and the youtube gods giveth us an example:
Check out this video below of Jay Z recording with Rick. Rick tells him “maybe we start acapella” (no beat, no background vocals, no sound effects). That became the iconic intro to the song 99 Problems.
Golden nugget #1 – “when you add layers to make it bigger….The more you add, the smaller it gets” - Rick Rubin
Golden nugget #2 – as a creator, we often have a draft or prototype that’s “not great yet”. The urge is to ADD to make things better. But the great artists show us that we should REDUCE it down.
Instagram started as an app called Burbn with all kinds of features (Friends! Locations! Check Ins! Points! Photos!) — but when they hit a wall, they decided to REDUCE features. Going all in on photos with filters.
They removed 90% of the app features…and yet the app got 10X more valuable.
Addition via subtraction.
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| May 12 |
RT @0x_Something: The best writing on the creative process I've read, possibly ever. So so so good.
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| May 10 |
RT @ghost_who_write: This is the best post i have read on creativity in years now!!!!!!!! Putting it right into my swipe file!
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| May 09 |
We all start with the ability to recognize greatness. We know what we like. We have taste.
But our ability to create that greatness? It lags way behind.
So we make something. We look at it. And we think: "This f*cking sucks."
But The Taste Gap isn't a sign you're failing. It's a sign you're on the right track.
Ira Glass continues: “We all go through this. And if you are just starting out or you are still in this phase, you gotta know it’s normal and the most important thing you can do is do a lot of work.”
Here's the secret: No first draft is good. Not Stephen King's. Not yours.
The ones who make it are the ones who keep going despite the gap.
So next time you create something and that voice in your head says "this sucks" - remember the janitor from Maine who almost threw away Carrie.
And keep going.
-Uncle Shaan
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| May 09 |
new one minute blog: the taste gap
In the 1970s, there was a janitor working at a high school in Maine.
One day while cleaning the locker room, he got an idea for a book... https://t.co/7GmX3YfL1p
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| May 06 |
I'm dropping a slide deck tomorrow. Which title makes you want to read it? A, B, C, or D? https://t.co/Xrn4jrzc3O
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| May 02 |
read the full post here - https://t.co/c7GN15T3v6
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49 |
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| May 02 |
new one minute blog: finding your thing https://t.co/C8ZBOOxfF0
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78.7k |
63 |
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| Apr 25 |
new one minute blog: underdo the competition https://t.co/dHaoJcTtZD
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38 |
52 |
55.9k |
68 |
. |
| Apr 18 |
new one minute blog: the big lie about competition https://t.co/CWWzlZgT7c
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17k |
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206 |
1.27M |
74 |
. |
| Apr 04 |
new one minute blog: beginner’s mind https://t.co/Hz9q2Srtev
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23.9k |
60 |
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| Mar 21 |
new one minute blog: big Mario marketing https://t.co/VQRyXpxV6u
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814 |
129 |
1.17M |
64 |
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| Mar 11 |
2/ This would hit on TikTok Shops right now…
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| Feb 28 |
new one minute blog: kobe’s excuse https://t.co/B5M9IXl4Rj
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2 |
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58 |
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| Feb 07 |
new blog: triangle of talent https://t.co/ToJVgngYSc
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4.26M |
52 |
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| Jan 29 |
who are the most interesting "long form short" creators (2-10min videos on tiktok/yt shorts/reels)?
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49 |
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99 |
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| Jan 28 |
New morning ritual -- write a joke every morning
Seinfeld did this for 45 years. wakeup and before touching email, etc.. just write for 90 mins.
today's joke: https://t.co/7GZwVU91a1
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| Jan 21 |
RT @_hikhalid: “Build a magnet, not an audience!”
This a clip from @ShaanVP from the show @myfirstmilpod https://t.co/DnRA0gDGs2
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129 |
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| Nov 21 |
how i would get rich on tiktok if i had a gun to my head: https://t.co/W7If35nxK7
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16.4k |
81 |
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| Oct 28 |
In 2010, every college in the U.S. was listening to Mike Posner
How’d he do it?
One simple growth hack – iTunesU https://t.co/7r24e5ailY
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139 |
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| Oct 05 |
Im gonna make a Snack-Tier style rating system for business/investing influencers
My criteria are:
- credibility (their actual track record of success)
- cringe factor
- grift ratio
- quality of content
- entertainment value
nominate your candidates https://t.co/iEl2J4T9lo
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| Sep 25 |
should I break down this year's YC Batch - Bill simmons style (like his NBA draft diary) for this friday's blog post?🍿
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118 |
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| Aug 29 |
Just finished an 8-hour blog post.
It’s either amazing or way too long and sucks.
I can’t tell - I’m in too deep
It has a bunch of embarrassing behind the scenes pics
Goes out tmrw. Link in bio.
tell me tmrw if you love it or hate it
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32.8k |
241 |
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| Aug 21 |
9 lessons from building an audience over the last 10+ years... 👇 https://t.co/vjnknH9HNN
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88.3k |
88 |
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| Aug 16 |
Dear anyone who wants to be a "creator" or "build an audience" in 2024... https://t.co/IhcHTnjEYc
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| Aug 02 |
My new blog is called Good Friday because the worst thing on earth is getting long emails on Friday...
Except this one. This one is Good.
This week, I went back-and-forth with the newsletter daddy himself - @thesamparr
We talked about The 10 Richest Guys On Earth, Divorces, Olympics & Books.
Enjoy (link below 👇)
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| Jul 26 |
I love bloggers like Paul Graham, Tim Urban, and Naval.
But one thing blogs lack is the back and forth banter that you get in podcasts.
So I started thinking - could I make an insightful blog that has the banter of a podcast?
It's the greatest mashup since the Doritos Locos Taco.
Well - I tried it. And I think I love how it turned out. (the blog idea, not the taco)
Check out the first post with @george__mack and let me know what you think 👇
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| Jul 06 |
RT @petergyang: Came across this great essay from @ShaanVP on why work-life integration > work-life balance.
Hope you write more, Shaan!…
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