| Aug 19 |
1/ I don’t run
2/ I don’t care about people who run
3/ And yet… I’m fascinated by this guy (Truett Hanes) who runs marathons in jeans.
I love it not because of the running, but because of the marketing. This is a perfect example of what Seth Godin called a Purple Cow.
If you see a cow on the side of the road, it’s forgettable.
But what if you saw a purple cow. WHAT?! You pull over, take pictures, and tell all your friends.
99% of companies are just cows in their marketing. Forgettable. This guy pulled a perfect purple cow. Running a marathon in under 3 hours wearing jeans.
Even though he’s not the fastest runner - he gets more media coverage, sponsorships and attention than everyone else in the race (combined).
Find your purple cow.
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| Aug 11 |
first time doing a behind the scenes vlog --- reply with a 1 word review of the video
https://t.co/B3HH4iGeP9
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| Jul 04 |
new one minute blog: the parent paradox https://t.co/BINtUs0dgl
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| Jun 26 |
Podcasting with a buddy (like I get to do with @thesamparr) is the stone cold nuts of content
No algorithm stress, no editing, no constant whipping out phone to capture every moment.
Just hanging out 1-2 hours a week, and nerding out about your favorite stuff
If there was no money and no fame, I’d still enjoy doing it
I wonder if that’s true for other media (YouTube, TikTok)..?
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| May 09 |
new one minute blog: the taste gap
In the 1970s, there was a janitor working at a high school in Maine.
One day while cleaning the locker room, he got an idea for a book... https://t.co/7GmX3YfL1p
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| May 06 |
I'm dropping a slide deck tomorrow. Which title makes you want to read it? A, B, C, or D? https://t.co/Xrn4jrzc3O
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| May 02 |
new one minute blog: finding your thing https://t.co/C8ZBOOxfF0
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| Apr 25 |
new one minute blog: underdo the competition https://t.co/dHaoJcTtZD
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| Aug 21 |
9 lessons from building an audience over the last 10+ years... 👇 https://t.co/vjnknH9HNN
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| Aug 02 |
My new blog is called Good Friday because the worst thing on earth is getting long emails on Friday...
Except this one. This one is Good.
This week, I went back-and-forth with the newsletter daddy himself - @thesamparr
We talked about The 10 Richest Guys On Earth, Divorces, Olympics & Books.
Enjoy (link below 👇)
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| Jul 26 |
I love bloggers like Paul Graham, Tim Urban, and Naval.
But one thing blogs lack is the back and forth banter that you get in podcasts.
So I started thinking - could I make an insightful blog that has the banter of a podcast?
It's the greatest mashup since the Doritos Locos Taco.
Well - I tried it. And I think I love how it turned out. (the blog idea, not the taco)
Check out the first post with @george__mack and let me know what you think 👇
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