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@alexhormozi

Alex Hormozi

@alexhormozi

809 Tweets
180 Following
993,975 Followers

Founder https://t.co/gQN7Oehqnu, Co-Founder https://t.co/VLS8LzdCDa. Business Owners: Get your free scaling roadmap 👇

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Jan 04 There are two types of people: 1. People that work just enough that people don’t criticize them 2. People that work to be the absolute best there’s ever been Do not ask them to work together. 1.4k 134 178 28.6k 196 .
Jan 04 The writing process: A slog of improving one thing at a time when there are more things to improve than you have time then eventually making a hard call at some point that all new changes you’re capable of seeing make it worse and calling it ‘finished’. 469 27 100 20.3k 254 .
Jan 04 Our greatest source of suffering is believing there’s something wrong with our suffering. 1.5k 131 203 38.8k 89 .
Jan 03 If you could engineer virality with a product, every single person would copy it, and it would stop working. The only real way to create the infinite loop of virality with a technology product is to focus on removing all friction the product creates in the user’s life and making it so good that they actually tell their friends about it. That is it. There is no shortcut. Said differently: Virality is not a goal, it simply occurs once something crosses the threshold of being good enough to enough people. 1.4k 97 142 79.5k 507 .
Jan 03 AI doesn’t reduce the value of money. It reduces the value of labor. Big difference. 2.3k 159 265 68.5k 85 .
Jan 03 Your success in life will boil down to your ability to tolerate difficulty without changing your course of action. 4k 486 307 84.9k 114 .
Jan 03 Free markets generate economic abundance Economic abundance lead to social inequalities. Social inequalities breed discontent. Discontented people demand regulations. Regulations empower politicians. Politicians restrict free markets. 987 74 154 37.7k 234 .
Jan 01 A theme I’ve noticed from ex-employees: The people who make the least impact take the most credit. 1.7k 77 166 85.9k 99 .
Dec 31 It’s much harder to get someone competent to try hard than it is to get someone who tries hard to become competent. 1.7k 132 167 64k 115 .
Dec 31 A trait I’ve noticed from all great entrepreneurs: they always ask: “Great. Now how can we do it faster?” 2.1k 166 199 53.1k 105 .
Dec 30 Your entire life will be summarized into a 500 to 1500 word eulogy read by someone else. That thing you’re worried about probably doesn’t matter. Since the end is the same no matter what, you might as well make it interesting for yourself and go for it. 2.7k 326 216 66k 256 .
Dec 30 Most people will not understand this but if you do, it will make you dollars. Instead of making content that’s got 10 nuggets with 1 reason to do them. You want to make content that has 1 nugget and 10 reasons to do it. Don’t just give tactics. Sell them. 2.5k 150 178 90.4k 258 .
Dec 28 There’s never been a better time to be 18 years old. The amount of education information that is available now from the best minds in business is unparalleled. You get to know everything the best figured out…at age 18. Then you just need to do it, rather than figure out how to do it, which is what it takes so long. 2k 139 222 85.3k 316 .
Dec 28 In the first half of your education, you learn to pay attention. In the second half, you learn to ignore. 1.8k 166 203 51.5k 105 .
Dec 27 Somethjng that limited my growth for the first half of my career “counting the other guys money.” In other words, even if a deal made sense for me, if “the other guy” was gonna make off better than I was off my work, I didn’t want to do it. It was my ego and my competitiveness that prevented me from taking some really valuable opportunities early on. Leila (my wife) broke me out of it. Since tben, we’ve adopted a little saying “never count the other guys money.” If a deal makes sense for you, it makes sense for you. And if someone else makes off even better, good for them. They’ll probably want to do more deals with you in the future. And you’ll probably make even more off those. Some of the deals I’ve made the most absolute money on were ones where I made someone else even more. 1.5k 111 170 62.2k 796 .
Dec 27 My favorite deep work week of the year is upon us: The forgotten week of 26,27,28,29,30,31. Gifts are unwrapped. You already swapped your stories. Ate your aunts special recipe. You’re well rested. Time to dig in. *work-life balance disclaimers apply* 2.2k 111 184 87.2k 255 .
Dec 27 It’s an odd feeling when you get old enough to say “I haven’t done that in 20 years” and 20 years ago, you were an adult capable of doing things. 971 45 150 40.6k 145 .
Dec 24 You cannot both blame someone else for your life and claim you’re in control. Responsibility and blame are twins. They mean the same thing. The only difference is the first we use to give power to ourselves, the second we use to remove it. 1.7k 198 240 55.7k 240 .
Dec 24 What people think owning a business is like: doing what you love everyday What owning a business is actually like: loving something enough to suffer for it 2k 176 251 61.7k 156 .
Dec 22 So many people are afraid to start something new because they think they’re about to lose what they have. But losing what you have only matters if you can’t get it back. And the reality is - the door to mediocrity is always open. So you have one of the few asymmetric bets in life. Risk nothing to gain everything. When you go after your dreams, you’re not closing any doors, just opening them. 2.1k 259 191 68.2k 396 .
Dec 22 If you’re stuck between two paths, ask yourself “which of these expands my life more?” It’s usually the harder, better path. After all, you can always go back to basic. That door never closes. 2.9k 264 259 77.1k 194 .
Dec 20 “Copy success” is good generic advice. That being said, there are a lot of ways to play any game, and the way to become number one is often not the same way to become second third fourth and fifth. And most people are simply happy doing well rather than being the best. To be number one, you won’t be able to follow the playbook to the top. At some point, you have to write your own rules and do it your own way. 1.6k 129 215 70.5k 416 .
Dec 20 Beyond a certain point, working hard is table stakes. 1.5k 86 157 72.1k 53 .
Dec 20 A sign of maturity is doing what you said you would do then, not what you feel like doing now. 2.9k 265 189 61.4k 94 .
Dec 19 Person to keep (rare): Commitments > Feelings People to avoid (most people): Feelings > Commitment Your word only matters when it’s inconvenient, painful, and less profitable. Otherwise, there’s no point in making the commitment to begin with. Commitments are only for bad times, otherwise they’re just conveniences. 1.1k 112 98 47.4k 320 .
Dec 19 How to see if someone will snap under pressure: When shit gets hard, they will prioritize their feelings over their commitment and justify the change claiming their new feelings nullify their previous commitment. 2.4k 221 167 76.5k 213 .
Dec 19 People wildly underestimate how effective trying way harder than your competition works. 2.7k 216 225 58.9k 88 .
Dec 19 For those of you who want to give up drinking or get in shape as your New Year’s resolution. Start now. Start during a hard season. Because if you wait until after the holidays, you already show yourself that you’re unwilling to sacrifice. So when another “special occasion” comes, you know you’ll bend or break. So if you want it to stick, start when it’s hard. It also gives you an early strong point of proof that this is important to you. “If I didn’t drink on NY, I’m definitely not drinking a Tom’s birthday.” And at the end of the day, if you think the change you want to make is good, there’s no reason to delay a good thing. 1.3k 103 176 53.7k 643 .
Dec 19 When in doubt, clear over clever. Small words. Short sentences. Big opportunities. Complex confuses. Simple sells. 1.9k 157 221 46.1k 116 .
Dec 15 You probably don’t need smaller goals, just fewer. 2.7k 168 310 74k 50 .
Dec 15 No one can do what they love for work, unless you stay purposefully very small. That saying only works in the vague, never in the specific. There are just too many things that suck that have to happen in a business. And 100% of businesses have them. And when you’re starting out - the person who has to do them is disproportionately - you. So it’s less about “doing what you love” and more about “loving something enough to do things you hate” And I think this is the core misunderstanding of people who look at their jobs and say they hate them. Or get into their first business and think they need to quit because “it’s not for them”. Most things worth doing are hard. If they weren’t, someone would’ve come along and done it already. The world is looking for something who loves a customer enough, hates a problem enough, or both to go through hell to make a dent. I say this to say: You will not love what you do but you may love what comes as a result of your doing. And - that - can get you through the many nights weekends and years of doing things you hate to get it. So it’s not “do what you love” it’s “find something you’re willing to suffer for.” (And that can be your family, a cause, an inconvenience the masses endure, or something you think you can do better). There is no better or worse reason. Only reasons that pull you through the dark times and ones that don’t. 1.8k 199 202 76.6k 1.4k .
Dec 15 People over complicate business. You need two things: Great product + large distribution That’s about it. Everything else distracts from the only things that matter. Make it the best. Get it in front of more people. Repeat until no more people to get in front of. https://t.co/dSz0LQwMyS 2k 173 183 73.3k 298 .
Dec 14 Nothing is easy. Nothing works the first time. Everything takes longer than you expect. Everything is harder than you expect. You have to force it into existence. And you have to fight for every inch. https://t.co/lTjcSAEyNb 2.9k 391 218 67.7k 229 .
Dec 14 Losers blame others to feel better. Winners blame themselves to get better. https://t.co/Qw4CPUyE9I 1.5k 151 135 42k 99 .
Dec 13 A lot of entrepreneurs build businesses as though it’s a race. And sometimes they reach their goals. Then they see someone with bigger goals and a bigger business. They then try to build their business into that business. But they can’t. Because the fastest route to a $10M business is often not the fastest route to a $100M business. Sometimes big things take time. And often that’s what makes them worth pursuing. Don’t compare a sky scraper to a townhouse six months into building. 678 45 86 39.6k 490 .
Dec 12 You want to keep the latency between when they do something you don’t like, and when you tell them about it as short as you can. https://t.co/dYxHk5QBye 1.4k 111 83 40.7k 152 .
Dec 12 The ‘hard’ part of entrepreneurship isnt a rocky cut scene. It’s years of… Not knowing if it’s gonna work. Being in over your head. Having your idea almost die everyday. Trying. Waiting. Seeing it not work. Learning. Trying again. That’s what the ‘hard’ feels like. https://t.co/ndiYNptctB 1.8k 178 184 48.8k 294 .
Dec 11 Good friendships come out of good business partnerships but rarely do good business partnerships come out of good friendships. 1.1k 114 123 30.9k 126 .
Dec 11 Loose paraphrasing from Rockefeller. 135 7 3 16.2k 36 .
Dec 11 Find a woman who kills drama instead of starting it, makes life quieter not louder, tells you "you're better than these guys, you can beat them," and wants you to win even more than you do Then become the man required to attract that woman, and marry her the moment you find her. 2.2k 222 135 74.2k 284 .
Dec 11 I challenge you to have a great day no matter how few reasons there are for it to be a great day. 3.7k 319 310 99k 97 .
Dec 11 You don’t need more sleep. You need a better reason to get out of bed. https://t.co/DkBxvAqotC 2.3k 213 126 52k 94 .
Dec 10 Once you figure out what’s holding you back, it might take years to solve it, but it doesn’t make it any less important 12 months later to keep solving it even if you haven’t seen the fruit yet. Some problems just take time to solve - AND - it’s worth it. 2.1k 178 203 54.3k 257 .
Dec 10 What you just did has nothing to do with what you can do. What just happened has nothing to do with what can happen. What you haven’t gotten has nothing to with what you can get. Your past only stop you from winning if you believe it. They’re lessons, not failures. 2.2k 286 201 57.1k 268 .
Dec 10 You get through the lonely chapter of life where you’re more ambitious than your old friend group but don’t have enough proof for your desired friend group by focusing on the work, not the scoreboard. The scoreboard matters, but you can’t score without first being good. And you can’t get good without first being bad. 1.8k 201 101 47.6k 319 .
Dec 10 Burn the midnight oil… Edit the draft again… Practice the slides one more time… Create the follow up script for that one off scenario… There’s no shortcut. You can take longer to do it. But it still needs to get done. https://t.co/ZlPimOUICk 2.2k 208 125 52.4k 244 .
Dec 09 I got carded over Thanksgiving break with family buying beer. So yea, that was peak. Small victories. 1.3k 13 129 82.5k 102 .
Dec 09 Anything you start, you will suck at. You will be embarrassing. But you will survive. Then you will realize that looking like a fool lasts a moment, being one that never started lasts a lifetime. https://t.co/J0OXvlKvtd 4.2k 550 202 83.1k 220 .
Dec 08 You are using the excuse of lack of passion to disguise your inability to handle difficulty. Your passion only exists in the vague. even if you start a business around your “passion” 95% of what you do everyday will NOT be your passion. You’ll just have brief moments where you do that specific thing (if at all) and assuming that thing never changes (which it will). So if you know that: 1) Unless you get good at your passion, you will have to do things you like less to pay the bills. 2) As soon as you are good at your passion, demand will outstrip your supply of time and 95% of what you do will not be “the thing you love” but stuff you do to support the thing you love, which you may indeed “not love” 3) The 5% of your passion that’s leftover will only be there if your passion doesn’t change (which it will) Which means the vast majority of your life you will not be doing things you are passionate about. And in the tiny instance you do, it’s likely short lived. I say all this to say, delaying your pursuit because you’re waiting to find your passion is a fools errand. Find something people value. Do that thing even though it sucks. Realize there is no greener grass. It all sucks. But it sucks less when you’re good. And the best way to get good is to get started. 2.1k 176 190 77k 1.3k .
Dec 08 The key to being fearless is to have nothing to lose. And the only way to have nothing to lose is to realize nothing in this world belonged to you to begin with. https://t.co/xb4qyk0FtP 3.7k 436 132 73.4k 185 .
Dec 08 Your life will change the moment you stop judging people by their intentions and start judging them by their influence. Your friends and acquaintances might say they’re here to help, but if all they do is make your life harder, believe what they do not why they do it. 2.2k 217 190 58.7k 269 .
Dec 04 When someone in your family dies, who you didn’t have a close relationship with, I think part of the sadness is the death of the hope of redemption. Even if you weren’t close you have some hope that you might someday be. And that dies with them. 1.1k 61 132 55.8k 245 .
Dec 03 In the beginning, you’re fighting a wolf with a stick. Then you’re fighting a bear with a crew. By the end, you’re fighting a dragon with an army. As we progress, our problems don’t get easier, we just have more resources to solve them. 3.6k 333 353 91.4k 241 .
Dec 01 Everything is hard when you don’t know where to start, how to get better, and how to keep going after your rate of progress slows. Only newbies get newbie gains. But being the best means working really hard to get a tiny bit better than everyone else. 2.1k 175 249 60.5k 252 .
Nov 30 Everything is hard when you don’t know what you’re doing. 4.2k 421 370 94.5k 57 .
Nov 30 You’re more likely to stick to new year new me if you start now, rather than when society tells you to. It’s also best to go through the hardest part (holidays) up front, when you’re most motivated. If you can make it during the hard times, it means you can stick w it for good. 1.8k 140 205 65.3k 280 .
Nov 29 Record breaking outcomes take record breaking work. No one will understand and that’s okay. You’ll know. And you’re the only person whose respect you need to earn. You’re also the hardest person to earn respect from. You can’t bullshit you. So it counts double. 2.2k 224 190 65.5k 264 .
Nov 29 You can measure how successful someone will become by how quickly their personal records become their minimum standards. 2.6k 211 228 85.6k 120 .
Nov 27 (This was actually about how it’s okay to not go home if you don’t want to. Not how going home is good or bad. It’s your time off. Do whatever you want. Including - not taking off.) 519 9 16 47.9k 181 .
Nov 27 And never believe ANYTHING I say about holidays or family. https://t.co/F4ExW0u7xe 479 4 12 58.5k 82 .
Nov 27 You can measure the strength of your love by what you're willing to give up to keep it. 1.2k 87 125 42k 87 .
Nov 27 Better to have a friend for a season than no friends at all. Not everything has to be forever. Some things can be just for now, to get you through the winter. 2k 143 174 51k 158 .
Nov 27 Everything you want is on the other side of difficulty, uncertainty and delay. Hard problems - that you don't know how to solve - on a timeline you aren't sure you're going to solve them in - all while being unsure if all this will have been for nothing. 2.6k 304 257 62.3k 256 .
Nov 27 No one can say anything meaner than you've already said to yourself. 1.7k 119 203 47.3k 68 .
Nov 26 If they don't have a bigger vision for your life than you do, haven't achieved what you want to accomplish, and don't have complete context over your life… you don't need to listen to their advice. 1.7k 180 153 44.9k 197 .
Nov 26 If you actually met everyone, you'd realize you don't want to be loved by them. "Your boos mean nothing, I've seen what makes you cheer." - Rick Sanchez 3.8k 460 142 86k 153 .
Nov 26 Easiest way to get organized: decide to stop owning so much stuff. 2.5k 176 222 60.4k 66 .
Nov 26 The worst trade you can make is one that you pick by default rather than decision. You don't have fun in your 20s, but you also don't build in your 20s. And so you end up with neither the memories nor the skills because you never committed to a path to achieve either. 2.6k 213 211 75.4k 270 .
Nov 25 The fastest way to make more money is to find a bigger problem to solve for someone with a bigger pocketbook to pay for it. 2.6k 199 196 77.5k 123 .
Nov 25 You should be willing to tolerate lack of experience not lack of intelligence. 2.3k 174 170 53.8k 78 .
Nov 25 You don't need other people to root for you. You don't even need to root for yourself. You just need to keep doing what needs to be done to get what you want. 2.8k 335 197 63.7k 158 .
Nov 25 Wanting something without being willing to pay the price to achieve it is a recipe for pain and suffering. But if you're gonna suffer either way, you might as well get what you want. 2k 235 241 66.9k 183 .
Nov 25 Questioning whether the goal is worth the suffering is just one of the many stops on the way to achieving it. 1.6k 118 264 46.8k 109 .
Nov 25 The reason most people never get rich is because they're unwilling to sacrifice the fast money for the big money, so they hop from shiny opportunity to shiny opportunity, never sticking with something to get good enough to see something stack. 2.3k 209 300 63.8k 243 .
Nov 24 The reason you’re not getting what you want is because you delay doing the things you don’t like but know you need to do for longer than it takes to do them. 3.2k 306 205 72.2k 157 .
Nov 24 If you're unwilling to tune out the world for at least a few hours a day, then don't be surprised when your life looks like the world's priorities rather than your own. 1.7k 157 231 45.5k 168 .
Nov 24 To those going through dark times: You can always find reasons to quit. You just need to find more reasons to keep going. 2.8k 264 338 66.1k 122 .
Nov 24 The only insults that hurt are the ones we secretly believe. The solution isn’t to get bitter, it’s to get better. 1.8k 143 190 51.5k 115 .
Nov 23 You can tickle the belly of the universe to roll over and give you what you want if you only learn one thing: to never settle until you get what you want. Every ounce of it. And nothing less. The world rewards the psychopaths who never settle, never give in, and never give up. 2.2k 210 147 59.4k 278 .
Nov 23 You can try all the tips and tricks in the world but the first step to improving literally any respect of your life is tracking. If you don’t track, you don’t care. 2.4k 220 171 68.4k 164 .
Nov 23 It's easier to redefine happiness - and achieve it - than it is to always strive but never arrive. 953 60 159 39.1k 98 .
Nov 23 Everyone is a “fixer upper” compared to their potential. 709 30 93 44.9k 56 .
Nov 23 You’re never be too old or too young, too white or too black, too male or too female to go after you want. But you can be too chicken. 2.2k 159 170 62.1k 135 .
Nov 22 The most expensive belief in the world is that something outside of yourself is preventing you from getting what you want. Resourcefulness > Resources. 2.5k 265 150 69.8k 155 .
Nov 22 You're right. It's hard. And that's that. 2.9k 221 211 79.9k 41 .
Nov 22 “I’ve never started a business before.” Neither had Jeff Bezos (Amazon), Zuck (Meta), Bill Gates (Microsoft), Jack Dorsey (Twitter/Square), Brian Chesky (Airbnb), Travis Kalanick (Uber). You figure it out along the way. That's the point. 3k 252 262 97.1k 239 .
Nov 21 Competence is rarer than confidence. 3.2k 302 199 81.9k 36 .
Nov 19 If you want someone to do something, give them fewer things to do and more reasons to do it. 2.3k 219 323 63.6k 92 .
Nov 19 If you want to increase the odds someone does what you tell them to, decrease the number of things you need them to do and increase the number of reasons for them to do it. 2.5k 198 237 72.5k 172 .
Nov 18 For all the talk of enterprise value and multiples, friendly reminder that it’s okay to just make money now. Sell some “unscalable” stuff for way more than it costs. Pocket the difference. Live your life. 1.2k 63 147 56.2k 204 .
Nov 16 It takes so long to succeed mostly because you have to learn how much more effort it takes than anything else you've ever done before. And when u start you have no baseline. Effort is against our nature. It's learning to lean into the pain. It's inefficient, but it's how you win. 3.3k 348 262 97.1k 280 .
Nov 16 Desire is a human form of debt that must be repaid before you get to feel any kind of happiness. - Morgan Housel 1.2k 93 104 52.1k 112 .
Nov 15 Great time. Spent the day talking about one of my favorite topics: gym stuff. Coop’s awesome. Salt of the earth. ✊🏽 Look out for the episode if you like gym stuff. 613 7 24 98.2k 164 .
Nov 15 If you can’t work when you’re alone, you'll never be great. Greatness is built in private. The hours no one sees, the work no one applauds, the days where the only person holding you accountable is you. If you need someone else to clap for you, no one ever will. 3.7k 482 278 83.2k 264 .
Nov 14 How to win: If you don’t know what to do, learn. If you know what to do, act. If you are taking action, don’t stop. If you just did all the shit you already know you should be doing but aren’t, you’d be 10x further than you are right now. 2.7k 299 197 61.1k 240 .
Nov 14 Confusion is the price of clarity. Failure is the price of competence. Confrontation is the price of honesty. Anxiety is the price of ambition. Criticism is the price of authenticity. You're not on the wrong path, you're just not there yet. 2.3k 292 207 66.1k 241 .
Nov 14 You feel lost because you’re not who you once were but you’re also not who you want to be yet.The middle is when the work matters most. You're not on the wrong path, you're just not done yet. 3.6k 418 200 87.1k 191 .
Nov 13 The work hard versus work smart debate misses the point entirely. You need both. Work hard to figure out what actually works. Work smart once you know. Arguing about it is just another way to avoid doing either. 1.5k 160 170 43.2k 213 .
Nov 13 Losers change their goals because they’re too lazy to change themselves. 4.2k 440 248 91.7k 72 .
Nov 13 The hardest thing about the plan isn’t thinking about the plan, selling the plan, or even doing the plan...it’s sticking with the plan - long after it stops being convenient. 2.3k 258 196 62.1k 174 .
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