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@alexhormozi

Alex Hormozi

@alexhormozi

809 Tweets
180 Following
993,975 Followers

Founder https://t.co/gQN7Oehqnu, Co-Founder https://t.co/VLS8LzdCDa. Business Owners: Get your free scaling roadmap 👇

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Jan 04 There are two types of people: 1. People that work just enough that people don’t criticize them 2. People that work to be the absolute best there’s ever been Do not ask them to work together. 1.4k 134 178 28.6k 196 .
Jan 04 The writing process: A slog of improving one thing at a time when there are more things to improve than you have time then eventually making a hard call at some point that all new changes you’re capable of seeing make it worse and calling it ‘finished’. 469 27 100 20.3k 254 .
Jan 04 Our greatest source of suffering is believing there’s something wrong with our suffering. 1.5k 131 203 38.8k 89 .
Jan 03 If you could engineer virality with a product, every single person would copy it, and it would stop working. The only real way to create the infinite loop of virality with a technology product is to focus on removing all friction the product creates in the user’s life and making it so good that they actually tell their friends about it. That is it. There is no shortcut. Said differently: Virality is not a goal, it simply occurs once something crosses the threshold of being good enough to enough people. 1.4k 97 142 79.5k 507 .
Jan 03 AI doesn’t reduce the value of money. It reduces the value of labor. Big difference. 2.3k 159 265 68.5k 85 .
Jan 03 Your success in life will boil down to your ability to tolerate difficulty without changing your course of action. 4k 486 307 84.9k 114 .
Jan 03 Free markets generate economic abundance Economic abundance lead to social inequalities. Social inequalities breed discontent. Discontented people demand regulations. Regulations empower politicians. Politicians restrict free markets. 987 74 154 37.7k 234 .
Jan 02 Everything is hard and no one cares. 5.8k 687 431 228.5k 36 .
Jan 01 A theme I’ve noticed from ex-employees: The people who make the least impact take the most credit. 1.7k 77 166 85.9k 99 .
Jan 01 Something society gets wrong that I believe with my entire being: a man must have a quest 5.9k 441 404 358.1k 90 .
Dec 31 It’s much harder to get someone competent to try hard than it is to get someone who tries hard to become competent. 1.7k 132 167 64k 115 .
Dec 31 A trait I’ve noticed from all great entrepreneurs: they always ask: “Great. Now how can we do it faster?” 2.1k 166 199 53.1k 105 .
Dec 31 It’s hard because you’re inexperienced not incapable. 4.9k 599 267 149k 53 .
Dec 30 Your entire life will be summarized into a 500 to 1500 word eulogy read by someone else. That thing you’re worried about probably doesn’t matter. Since the end is the same no matter what, you might as well make it interesting for yourself and go for it. 2.7k 326 216 66k 256 .
Dec 30 Most people will not understand this but if you do, it will make you dollars. Instead of making content that’s got 10 nuggets with 1 reason to do them. You want to make content that has 1 nugget and 10 reasons to do it. Don’t just give tactics. Sell them. 2.5k 150 178 90.4k 258 .
Dec 28 There’s never been a better time to be 18 years old. The amount of education information that is available now from the best minds in business is unparalleled. You get to know everything the best figured out…at age 18. Then you just need to do it, rather than figure out how to do it, which is what it takes so long. 2k 139 222 85.3k 316 .
Dec 28 In the first half of your education, you learn to pay attention. In the second half, you learn to ignore. 1.8k 166 203 51.5k 105 .
Dec 27 Somethjng that limited my growth for the first half of my career “counting the other guys money.” In other words, even if a deal made sense for me, if “the other guy” was gonna make off better than I was off my work, I didn’t want to do it. It was my ego and my competitiveness that prevented me from taking some really valuable opportunities early on. Leila (my wife) broke me out of it. Since tben, we’ve adopted a little saying “never count the other guys money.” If a deal makes sense for you, it makes sense for you. And if someone else makes off even better, good for them. They’ll probably want to do more deals with you in the future. And you’ll probably make even more off those. Some of the deals I’ve made the most absolute money on were ones where I made someone else even more. 1.5k 111 170 62.2k 796 .
Dec 27 My favorite deep work week of the year is upon us: The forgotten week of 26,27,28,29,30,31. Gifts are unwrapped. You already swapped your stories. Ate your aunts special recipe. You’re well rested. Time to dig in. *work-life balance disclaimers apply* 2.2k 111 184 87.2k 255 .
Dec 27 It’s an odd feeling when you get old enough to say “I haven’t done that in 20 years” and 20 years ago, you were an adult capable of doing things. 971 45 150 40.6k 145 .
Dec 24 You cannot both blame someone else for your life and claim you’re in control. Responsibility and blame are twins. They mean the same thing. The only difference is the first we use to give power to ourselves, the second we use to remove it. 1.7k 198 240 55.7k 240 .
Dec 24 What people think owning a business is like: doing what you love everyday What owning a business is actually like: loving something enough to suffer for it 2k 176 251 61.7k 156 .
Dec 22 If you make content about stuff you did and share the lessons you learned, you'll do well. If you make content about stuff other people did, and share their lessons, you'll do poorly. Do cool stuff Talk about it Make money Invest money in doing cooler stuff Repeat. 4k 352 253 101.2k 269 .
Dec 22 So many people are afraid to start something new because they think they’re about to lose what they have. But losing what you have only matters if you can’t get it back. And the reality is - the door to mediocrity is always open. So you have one of the few asymmetric bets in life. Risk nothing to gain everything. When you go after your dreams, you’re not closing any doors, just opening them. 2.1k 259 191 68.2k 396 .
Dec 22 If you’re stuck between two paths, ask yourself “which of these expands my life more?” It’s usually the harder, better path. After all, you can always go back to basic. That door never closes. 2.9k 264 259 77.1k 194 .
Dec 22 When you’re not sure what to do, doing more is always a great default. Action creates insights. Insights creates new actions. 4k 415 335 110k 127 .
Dec 20 “Copy success” is good generic advice. That being said, there are a lot of ways to play any game, and the way to become number one is often not the same way to become second third fourth and fifth. And most people are simply happy doing well rather than being the best. To be number one, you won’t be able to follow the playbook to the top. At some point, you have to write your own rules and do it your own way. 1.6k 129 215 70.5k 416 .
Dec 20 Beyond a certain point, working hard is table stakes. 1.5k 86 157 72.1k 53 .
Dec 20 A sign of maturity is doing what you said you would do then, not what you feel like doing now. 2.9k 265 189 61.4k 94 .
Dec 19 Person to keep (rare): Commitments > Feelings People to avoid (most people): Feelings > Commitment Your word only matters when it’s inconvenient, painful, and less profitable. Otherwise, there’s no point in making the commitment to begin with. Commitments are only for bad times, otherwise they’re just conveniences. 1.1k 112 98 47.4k 320 .
Dec 19 How to see if someone will snap under pressure: When shit gets hard, they will prioritize their feelings over their commitment and justify the change claiming their new feelings nullify their previous commitment. 2.4k 221 167 76.5k 213 .
Dec 19 People wildly underestimate how effective trying way harder than your competition works. 2.7k 216 225 58.9k 88 .
Dec 19 For those of you who want to give up drinking or get in shape as your New Year’s resolution. Start now. Start during a hard season. Because if you wait until after the holidays, you already show yourself that you’re unwilling to sacrifice. So when another “special occasion” comes, you know you’ll bend or break. So if you want it to stick, start when it’s hard. It also gives you an early strong point of proof that this is important to you. “If I didn’t drink on NY, I’m definitely not drinking a Tom’s birthday.” And at the end of the day, if you think the change you want to make is good, there’s no reason to delay a good thing. 1.3k 103 176 53.7k 643 .
Dec 19 When in doubt, clear over clever. Small words. Short sentences. Big opportunities. Complex confuses. Simple sells. 1.9k 157 221 46.1k 116 .
Dec 16 The secret to getting what you want: Doing lots of things you don’t want first. 7.1k 790 402 128.1k 80 .
Dec 16 No matter what career path you pick in life, it will be hard. So pick something that pays better. 17k 2.2k 506 304.7k 97 .
Dec 15 You probably don’t need smaller goals, just fewer. 2.7k 168 310 74k 50 .
Dec 15 No one can do what they love for work, unless you stay purposefully very small. That saying only works in the vague, never in the specific. There are just too many things that suck that have to happen in a business. And 100% of businesses have them. And when you’re starting out - the person who has to do them is disproportionately - you. So it’s less about “doing what you love” and more about “loving something enough to do things you hate” And I think this is the core misunderstanding of people who look at their jobs and say they hate them. Or get into their first business and think they need to quit because “it’s not for them”. Most things worth doing are hard. If they weren’t, someone would’ve come along and done it already. The world is looking for something who loves a customer enough, hates a problem enough, or both to go through hell to make a dent. I say this to say: You will not love what you do but you may love what comes as a result of your doing. And - that - can get you through the many nights weekends and years of doing things you hate to get it. So it’s not “do what you love” it’s “find something you’re willing to suffer for.” (And that can be your family, a cause, an inconvenience the masses endure, or something you think you can do better). There is no better or worse reason. Only reasons that pull you through the dark times and ones that don’t. 1.8k 199 202 76.6k 1.4k .
Dec 15 People over complicate business. You need two things: Great product + large distribution That’s about it. Everything else distracts from the only things that matter. Make it the best. Get it in front of more people. Repeat until no more people to get in front of. https://t.co/dSz0LQwMyS 2k 173 183 73.3k 298 .
Dec 14 I can’t think of a higher life goal for an author than to write a book governments ban. 3.7k 177 251 128.6k 87 .
Dec 14 Nothing is easy. Nothing works the first time. Everything takes longer than you expect. Everything is harder than you expect. You have to force it into existence. And you have to fight for every inch. https://t.co/lTjcSAEyNb 2.9k 391 218 67.7k 229 .
Dec 14 “Being good with money” literally just means spend less than you make and put the extra in things that go up not down. 5.6k 579 306 123.2k 118 .
Dec 14 Losers blame others to feel better. Winners blame themselves to get better. https://t.co/Qw4CPUyE9I 1.5k 151 135 42k 99 .
Dec 13 A lot of entrepreneurs build businesses as though it’s a race. And sometimes they reach their goals. Then they see someone with bigger goals and a bigger business. They then try to build their business into that business. But they can’t. Because the fastest route to a $10M business is often not the fastest route to a $100M business. Sometimes big things take time. And often that’s what makes them worth pursuing. Don’t compare a sky scraper to a townhouse six months into building. 678 45 86 39.6k 490 .
Dec 13 Do only one thing + do it for a very long time = getting whatever you want 5.4k 552 374 120.1k 74 .
Dec 13 If you’re poor, try the “buy nothing” challenge: For 30 days, buy nothing except: 1) food 2) rent 3) gas/insurance Don’t bring your wallet with you when you leave home. Pack lunch See how much u save. Repeat until have as much as you want. *Pairs well with working 12Hrs/day* 6.3k 539 319 593.3k 281 .
Dec 12 "Passion" comes from the Latin “passio” which means "suffering" and "endurance." So people think that following your passion means doing something you love, when it really means finding something that you are willing to suffer for. 24.1k 6.2k 354 474.7k 233 .
Dec 12 I had a young man stop me in the street when I was walking who said he followed my advice made $80,000 in sales but stopped because it wasn’t his passion. He asked me “what should I do with my life?” I didn’t have time to answer him then so I’ll say this: Most people think following your passion means doing something you love, but that’s not true. It means loving the outcome enough that you were willing to endure suffering in order to achieve it. And it’s usually because people don’t understand what the word passion means. Passion comes from the Latin root of passio, which means suffering and endurance. Ex: the Passion of Christ (his crucifixion story). So of course the young man who stopped me didn’t love taking sales calls all day. Almost no one does. But no matter what your “passion “is you’re going to have to do way more stuff that you hate in order to pursue it. So thinking about the percentage of your day you dedicate to doing things you love is a very poor measure of whether or not you are pursuing your passion. And I think simply clarifying that for people who are on their search for what they want to do with their life might make all the difference between picking a goal worth suffering for vs jumping from fleeting interest to fleeting interest until the work becomes hard and never really making progress. If you aren’t willing to suffer for it, your love is weak. 4.4k 469 192 254.4k 1.4k .
Dec 12 You want to keep the latency between when they do something you don’t like, and when you tell them about it as short as you can. https://t.co/dYxHk5QBye 1.4k 111 83 40.7k 152 .
Dec 12 The ‘hard’ part of entrepreneurship isnt a rocky cut scene. It’s years of… Not knowing if it’s gonna work. Being in over your head. Having your idea almost die everyday. Trying. Waiting. Seeing it not work. Learning. Trying again. That’s what the ‘hard’ feels like. https://t.co/ndiYNptctB 1.8k 178 184 48.8k 294 .
Dec 11 Good friendships come out of good business partnerships but rarely do good business partnerships come out of good friendships. 1.1k 114 123 30.9k 126 .
Dec 11 Loose paraphrasing from Rockefeller. 135 7 3 16.2k 36 .
Dec 11 Find a woman who kills drama instead of starting it, makes life quieter not louder, tells you "you're better than these guys, you can beat them," and wants you to win even more than you do Then become the man required to attract that woman, and marry her the moment you find her. 2.2k 222 135 74.2k 284 .
Dec 11 I challenge you to have a great day no matter how few reasons there are for it to be a great day. 3.7k 319 310 99k 97 .
Dec 11 You don’t need more sleep. You need a better reason to get out of bed. https://t.co/DkBxvAqotC 2.3k 213 126 52k 94 .
Dec 10 Once you figure out what’s holding you back, it might take years to solve it, but it doesn’t make it any less important 12 months later to keep solving it even if you haven’t seen the fruit yet. Some problems just take time to solve - AND - it’s worth it. 2.1k 178 203 54.3k 257 .
Dec 10 What you just did has nothing to do with what you can do. What just happened has nothing to do with what can happen. What you haven’t gotten has nothing to with what you can get. Your past only stop you from winning if you believe it. They’re lessons, not failures. 2.2k 286 201 57.1k 268 .
Dec 10 Focus + patience = whatever you want. 7.3k 1k 362 155.5k 37 .
Dec 10 You get through the lonely chapter of life where you’re more ambitious than your old friend group but don’t have enough proof for your desired friend group by focusing on the work, not the scoreboard. The scoreboard matters, but you can’t score without first being good. And you can’t get good without first being bad. 1.8k 201 101 47.6k 319 .
Dec 10 Burn the midnight oil… Edit the draft again… Practice the slides one more time… Create the follow up script for that one off scenario… There’s no shortcut. You can take longer to do it. But it still needs to get done. https://t.co/ZlPimOUICk 2.2k 208 125 52.4k 244 .
Dec 09 Figure out what you want. Ignore the opinions of others. Do so much work it would be unreasonable that you fail. Realize it never mattered to begin with. Help others once you get there. https://t.co/GHu8Xdp3OI 5.9k 678 173 122.6k 213 .
Dec 09 I got carded over Thanksgiving break with family buying beer. So yea, that was peak. Small victories. 1.3k 13 129 82.5k 102 .
Dec 09 Anything you start, you will suck at. You will be embarrassing. But you will survive. Then you will realize that looking like a fool lasts a moment, being one that never started lasts a lifetime. https://t.co/J0OXvlKvtd 4.2k 550 202 83.1k 220 .
Dec 08 You are using the excuse of lack of passion to disguise your inability to handle difficulty. Your passion only exists in the vague. even if you start a business around your “passion” 95% of what you do everyday will NOT be your passion. You’ll just have brief moments where you do that specific thing (if at all) and assuming that thing never changes (which it will). So if you know that: 1) Unless you get good at your passion, you will have to do things you like less to pay the bills. 2) As soon as you are good at your passion, demand will outstrip your supply of time and 95% of what you do will not be “the thing you love” but stuff you do to support the thing you love, which you may indeed “not love” 3) The 5% of your passion that’s leftover will only be there if your passion doesn’t change (which it will) Which means the vast majority of your life you will not be doing things you are passionate about. And in the tiny instance you do, it’s likely short lived. I say all this to say, delaying your pursuit because you’re waiting to find your passion is a fools errand. Find something people value. Do that thing even though it sucks. Realize there is no greener grass. It all sucks. But it sucks less when you’re good. And the best way to get good is to get started. 2.1k 176 190 77k 1.3k .
Dec 08 The key to being fearless is to have nothing to lose. And the only way to have nothing to lose is to realize nothing in this world belonged to you to begin with. https://t.co/xb4qyk0FtP 3.7k 436 132 73.4k 185 .
Dec 08 Your life will change the moment you stop judging people by their intentions and start judging them by their influence. Your friends and acquaintances might say they’re here to help, but if all they do is make your life harder, believe what they do not why they do it. 2.2k 217 190 58.7k 269 .
Dec 08 This really helped me the first time I heard it. Champions interpret anxiety as excitement. “I’m nervous” vs “I’m hyped” A tiny tweak on how you perceive your own reality can absolutely change whether you thrive or dive under pressure. How you frame it is how you feel it. 4.8k 479 285 116.1k 276 .
Dec 07 I debated posting this because it can make you feel hopeless. But I think the truth is always best found out early. Many financial gurus talk about investing $100/mo etc to get to a point with $1,000,00 when you retire. The reality of the math is this - if inflation is 3% per year, that $1,000,000 isn’t worth $1,000,000 today. Because compounding inflation is just as powerful as compounding returns. Said differently $1,000,000 in 60 years is only worth $167,000 of today’s buying power with 3% inflation. And typically w late stage capitalism, rate of inflation increases (not decreases). So what does this mean in reality? You have to 6x your goal. Ex: if you wanted to retire with $1,000,000 and $40,000 per year passive, you actually want $6,000,000 and $240,000 per year passive. If you wanted $4,000,000 and $200,000 in passive income. You really need your goal to be $24,000,000 and $1,2000,000 in passive income. Now let’s say inflation is 2.3% rather than 3% (the historical average). Okay. You’ll have overshot your goal by 50% (money will only be 1/4 as valuable rather than 1/6th). Great. Retire early. But the alternative is certainly worse. Undershoot and be a burden to the people you care about hoping for social nets which may or may not exist then. Who knows. Regardless, I’ve never seen anyone talk about this - and maybe it’s because it makes people feel hopeless. But I figure math is math and you shouldn’t be afraid to do it for yourself. Always better to overshoot and get there early than never arrive. 5.7k 407 472 390.7k 1.6k .
Dec 06 This is the goal. This is the point. Michael Dell 🙏🏼✊🏽 2.7k 91 86 205.3k 55 .
Dec 05 You’d be amazed how far a person can get when they simply refuse to fold under pressure. 6.4k 715 311 124.6k 88 .
Dec 04 I think most rituals are a waste of time but having a locking in ritual I see as high return. Here’s mine: 1) Turn off everything. 2)?Get into the work as fast as possible and spend as little time as possible doing anything but that. Complete focus = doing nothing but the work So make it impossible to do anything else. That’s why it’s called “locking in” You have to lock your brain in a room where it has nothing else to do. So the only stimulating thing left in the blank room is the work in front of you. so the only way out of the boredom is through the work. use if useful. 4.1k 382 249 146k 587 .
Dec 04 When someone in your family dies, who you didn’t have a close relationship with, I think part of the sadness is the death of the hope of redemption. Even if you weren’t close you have some hope that you might someday be. And that dies with them. 1.1k 61 132 55.8k 245 .
Dec 03 A great way to not achieve your 2026 goals is to think you need to wait until 2026 to start them. 4k 367 325 109.2k 97 .
Dec 03 “Young people don’t want to work hard anymore” No. Young people don’t want to work hard anymore…for you. You have to create a company worth working hard for. 6k 458 423 143.9k 161 .
Dec 03 In the beginning, you’re fighting a wolf with a stick. Then you’re fighting a bear with a crew. By the end, you’re fighting a dragon with an army. As we progress, our problems don’t get easier, we just have more resources to solve them. 3.6k 333 353 91.4k 241 .
Dec 01 Everything is hard when you don’t know where to start, how to get better, and how to keep going after your rate of progress slows. Only newbies get newbie gains. But being the best means working really hard to get a tiny bit better than everyone else. 2.1k 175 249 60.5k 252 .
Nov 30 Everything is hard when you don’t know what you’re doing. 4.2k 421 370 94.5k 57 .
Nov 30 You’re more likely to stick to new year new me if you start now, rather than when society tells you to. It’s also best to go through the hardest part (holidays) up front, when you’re most motivated. If you can make it during the hard times, it means you can stick w it for good. 1.8k 140 205 65.3k 280 .
Nov 29 Record breaking outcomes take record breaking work. No one will understand and that’s okay. You’ll know. And you’re the only person whose respect you need to earn. You’re also the hardest person to earn respect from. You can’t bullshit you. So it counts double. 2.2k 224 190 65.5k 264 .
Nov 29 You can measure how successful someone will become by how quickly their personal records become their minimum standards. 2.6k 211 228 85.6k 120 .
Nov 28 Okay. Enough relax. No more fun. Dreams goals material success. Back to work. Blacked out for a second yesterday. 3.7k 150 272 171.2k 114 .
Nov 27 (This was actually about how it’s okay to not go home if you don’t want to. Not how going home is good or bad. It’s your time off. Do whatever you want. Including - not taking off.) 519 9 16 47.9k 181 .
Nov 27 And never believe ANYTHING I say about holidays or family. https://t.co/F4ExW0u7xe 479 4 12 58.5k 82 .
Nov 27 You can measure the strength of your love by what you're willing to give up to keep it. 1.2k 87 125 42k 87 .
Nov 27 The biggest risk to small businesses isn’t AI, the economy, or even running out of money, it’s that the founder just doesn’t wanna do it anymore. If you don’t like your life while you run your business, fix that before anything else because it’ll kill your business before anything else. 1.9k 136 196 111.5k 288 .
Nov 27 Better to have a friend for a season than no friends at all. Not everything has to be forever. Some things can be just for now, to get you through the winter. 2k 143 174 51k 158 .
Nov 27 Unplug. Relax. Savor. There will always be time to work. There’s not always time to be with family. 3.6k 235 353 934.7k 101 .
Nov 27 Everything you want is on the other side of difficulty, uncertainty and delay. Hard problems - that you don't know how to solve - on a timeline you aren't sure you're going to solve them in - all while being unsure if all this will have been for nothing. 2.6k 304 257 62.3k 256 .
Nov 27 No one can say anything meaner than you've already said to yourself. 1.7k 119 203 47.3k 68 .
Nov 26 If they don't have a bigger vision for your life than you do, haven't achieved what you want to accomplish, and don't have complete context over your life… you don't need to listen to their advice. 1.7k 180 153 44.9k 197 .
Nov 26 If you actually met everyone, you'd realize you don't want to be loved by them. "Your boos mean nothing, I've seen what makes you cheer." - Rick Sanchez 3.8k 460 142 86k 153 .
Nov 26 Easiest way to get organized: decide to stop owning so much stuff. 2.5k 176 222 60.4k 66 .
Nov 26 Best $5000 you'll ever spend. Sound proof your entire office. Make it so quiet you can hear your heartbeat. If kids next to noise polution achieve consistently lower grades than those in quiet areas, no one is immune. Noise destroys. 4.3k 226 254 194.5k 235 .
Nov 26 Pro tip: If you're afraid to take the risk, write down in excruciating detail what you're actually afraid of having happen. Step by step what happens next when you fail. You'll often find it's not so bad when you spell it out. Fear exists in the vague, not the specific. 19.5k 3k 321 681.9k 271 .
Nov 26 The worst trade you can make is one that you pick by default rather than decision. You don't have fun in your 20s, but you also don't build in your 20s. And so you end up with neither the memories nor the skills because you never committed to a path to achieve either. 2.6k 213 211 75.4k 270 .
Nov 25 The fastest way to make more money is to find a bigger problem to solve for someone with a bigger pocketbook to pay for it. 2.6k 199 196 77.5k 123 .
Nov 25 You should be willing to tolerate lack of experience not lack of intelligence. 2.3k 174 170 53.8k 78 .
Nov 25 You don't need other people to root for you. You don't even need to root for yourself. You just need to keep doing what needs to be done to get what you want. 2.8k 335 197 63.7k 158 .
Nov 25 Wanting something without being willing to pay the price to achieve it is a recipe for pain and suffering. But if you're gonna suffer either way, you might as well get what you want. 2k 235 241 66.9k 183 .
Nov 25 Questioning whether the goal is worth the suffering is just one of the many stops on the way to achieving it. 1.6k 118 264 46.8k 109 .
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