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@alexhormozi

Alex Hormozi

@alexhormozi

809 Tweets
180 Following
993,975 Followers

Founder https://t.co/gQN7Oehqnu, Co-Founder https://t.co/VLS8LzdCDa. Business Owners: Get your free scaling roadmap 👇

Date ↓ Tweet ❤️ 🔄 💬 👁 📝
Sep 17 Stop looking for the perfect business model. A mediocre model with psychotic execution beats a perfect model with mediocre execution. Every. Single. Time. 3.4k 303 288 98.9k 154 .
Sep 16 Once most people win, they start playing not to lose. But the irony is that you lose by playing not to lose. And the only way to keep winning is to play to win. Which may mean destroying the thing that helped you win last time to get to win next time. 2.4k 261 183 73.3k 251 .
Sep 16 People are fair weather fans. Don’t expect them to root for you when you’re starting out. They’ll root for you once it’s obvious you’re gonna win. But that’s not when you need it. So get used to rooting for yourself because when you need it most, it’s just gonna be you. 3.6k 473 221 105.2k 270 .
Sep 16 No one is going to think big for you. You have to do it for yourself. 6.3k 776 331 160.8k 69 .
Sep 15 The greatest risk to your business isn’t the economy or competition, it’s you not wanting to do it anymore. 3.4k 302 282 112.5k 107 .
Sep 14 You can measure most people’s success by the amount of work they did after they stopped feeling like it. 4.6k 344 225 129.7k 104 .
Sep 12 If you have a friend who’s a coward, you don’t have a friend, you have someone who hangs around when it’s convenient and is gone when you need them. Which is worse than an enemy. Because at least an enemy you can depend on. 3.2k 300 233 103.7k 226 .
Sep 11 True friends are a rarer than the achievements we sacrifice them for. 4.1k 379 253 144.4k 69 .
Sep 11 Courage > 4.6k 286 174 225.6k 12 .
Sep 10 Winners biggest mistake is making winning their only goal and achieving it. They set the bar too low. 2.4k 148 257 149k 103 .
Sep 10 The best awards you win in life are the ones you win in private, and the only person who knows you won is you. 4.7k 513 321 163.3k 110 .
Sep 09 The largest gains in operational efficiency come from realizing something’s not worth doing anymore. 2.2k 170 263 87.6k 100 .
Sep 08 What people don’t tell you about getting what you want is that what you want is usually the same thing other people want. And as soon as you have it - other people will want to take it from you. So you have to be willing to fight just has hard to keep it as you did to make it. 2.3k 191 160 70k 279 .
Sep 08 People overestimate the productivity gains from checklists, apps, and fancy timers and underestimate the effectiveness of a dark room, ear plugs, and an endless supply of stimulants. 3.1k 199 201 120k 182 .
Sep 08 Sometimes you have to be the only one who believes in you. 12.7k 2k 427 277k 58 .
Sep 08 True friends are rarer than the achievements we set out to accomplish and should be valued accordingly. 2.3k 237 175 70k 103 .
Sep 08 You want to sleep at night like you know everything is gonna work out. And you want to wake up like there’s no chance it’ll happen unless you take relentless, unyielding, like-your-life-depends-on-it action. 5.3k 545 223 150.3k 208 .
Sep 08 You can judge the strength of a friendship by the quantity and quality of times the person will go to bat for you. Counts double when you are not around. And to have friends like that, you have to be willing to do the same. 1.6k 133 111 61.2k 224 .
Sep 07 If a friend is not willing to endure a minor inconvenience for you, you’re not friends. You are acquaintances. Which is fine. But just make sure you’re both operating from the same perspective. 5.9k 643 151 146.4k 197 .
Sep 07 If you meet a someone who always makes you feel better after being with them, you should prioritize spending more time with them. The opposite is also true, no matter what position of influence they have in your life. 5.9k 694 187 184.3k 218 .
Sep 07 If you attempt anything great, you will get hate. Period. But if the hatred comes from someone who represents the opposite of your values - then you’re doing it right. Zero. And I mean zero - great people had zero enemies. 4k 437 223 145.3k 224 .
Sep 04 How to never give up: Have more reasons to keep going than to quit. 4.1k 410 269 126.9k 68 .
Sep 04 The output of trying hard will always be discounted by people who don’t know what it’s like to try so hard. But you can’t expect the majority of people to understand because most people have never really tried hard to accomplish anything in their lives. 2.4k 284 155 87.5k 253 .
Sep 04 You have to get over the fact that just about everyone you ever talk to would be better off - in relative standing - if you did worse. Remember that the next time they give you advice. 1.8k 118 166 188.6k 185 .
Sep 04 It’s unlikely that you’ll be both wildly successful and well understood. You trade one for the other. 5.4k 693 290 213.1k 101 .
Sep 03 At some point everyone needs to decide whether you want other people to feel sorry for you or respect you. You cannot have both pity and admiration. 5.3k 613 248 159.4k 149 .
Sep 03 You can measure someone’s character by their ability to take pain, without dealing it back, despite their ability to do so. 4.9k 533 252 154.2k 123 .
Sep 01 You can’t expect other people to want you to win when you don’t even act like you expect to win. 4k 395 268 131.5k 96 .
Sep 01 There are two ways to feel safe: 1) Befriend the most dangerous person in the room 2) Be the most dangerous person in the room 5.4k 540 351 166.1k 127 .
Aug 28 Winning comes easy to winners. Which means if you want to have a goal that tests you, winning is where that goal begins, not where it ends. 2.3k 190 229 88.1k 139 .
Aug 26 There will always be good reasons not to take a risk and bet on yourself. You just have to ignore them. 3.6k 409 307 110.2k 105 .
Aug 25 You will be criticized for going big, going small, or not at all. So you might as well make it count. 5.2k 632 260 185k 101 .
Aug 25 The biggest risk to your business isn’t your competition, the economy, or key talent leaving. It’s that you don’t like it enough to keep trying. 2.9k 207 186 97.4k 145 .
Aug 24 Bad news is just a good story that hasn’t finished yet. No monsters no heroes. 2.5k 219 148 101.9k 78 .
Aug 24 Something people don’t tell entrepreneurs: You make so much more later in your career that the mistakes you lose sleep over in the beginning become rounding errors. Just keep going. 5.8k 448 170 165.2k 183 .
Aug 24 There is no award for “best excuse for not achieving your goals.” 2.8k 283 159 116.2k 65 .
Aug 24 In marriage, the only award you get is private and only you know if you won. 3.1k 162 118 179.1k 76 .
Aug 24 You’re not overwhelmed you’re under prioritized. You’re not over expanded, you’re under talented. Your goals aren’t too big, your timeline is too small. 2.4k 181 146 84.7k 155 .
Aug 24 One of the most brutally effective ways I know of becoming successful is to actually try really really hard. 8.5k 763 326 274.4k 108 .
Aug 22 Think big for your life because no one else is gonna do it for you. 6.8k 849 236 194.1k 67 .
Aug 22 Suffering and hardship is a fixed cost of life, so you might as well make it worth it by going big. 3.9k 427 171 130.3k 99 .
Aug 22 Success stops where you don’t know how to do something. Which makes learning to figure it out the most valuable skill you can learn. 2.6k 211 153 81.8k 133 .
Aug 22 Never expect someone who doesn’t understand your goals to understand why you work so hard to achieve them. 5.5k 679 273 171k 106 .
Aug 21 Criticism is a fixed cost of taking action. People will criticize you if you anything note worthy. They’ll also criticize you for doing nothing. So you might as well just do what you want. 3.3k 548 220 117.9k 188 .
Aug 20 You should never feel ashamed for being ambitious. 8.2k 1k 376 240.6k 50 .
Aug 19 https://t.co/xK5hAJ2Am1 129 2 10 48.4k 23 .
Aug 19 This is the most insane offer I've ever made. And it disappears at 11:59PM PST forever. Link in thread 986 19 57 176k 105 .
Aug 18 https://t.co/JM9LkTPZ61 83 1 4 55.1k 23 .
Aug 18 The rumors are true... We are live AGAIN on YouTube. and I'm personally calling as many book donors on the stream as I can until cart close today. Link to the stream below. https://t.co/wT6pLzDK4p 1.1k 29 75 80.3k 198 .
Aug 17 In case you missed it... running it back again. $100M Money Models Encore Live now on YouTube. https://t.co/94JFjWCVXv https://t.co/dOMPRoek8h 890 31 96 99.2k 146 .
Aug 16 Live on Hormozi Hotline in front of 12,000 people. Jump on https://t.co/qpC5UtMlfR if you want to watch or ask me questions https://t.co/TbMLyDsgYN 1.1k 32 76 104k 147 .
Aug 16 $100M Money Models is Live Now on YouTube 1.7k 57 119 129.7k 41 .
Aug 16 The stream is up & live now. So you can hop on the livestream early. We begin in 30 minutes- at 9am PT / 12pm ET. This is going to be INSANE. https://t.co/GTJTukF10V 913 48 56 81.9k 173 .
Aug 16 Save this link: https://t.co/qpC5UtMlfR 149 6 10 67.4k 39 .
Aug 16 Live in 90 minutes. Festivities begin at 9am PT / 12pm ET. $100M Money Models Live Launch on YouTube. 346 10 39 56.1k 105 .
Aug 16 The world belongs to those who can keep fighting after realizing winning won’t be fast, easy, or guaranteed. 9.3k 1.3k 350 284.7k 108 .
Aug 15 There are two types of fathers: 1) Make sure it’s legal! 2) Just don’t get caught! 3.9k 216 230 204k 83 .
Aug 15 Bad hires cost you more in mistakes than they do in payroll. 2.3k 132 162 107.5k 60 .
Aug 15 Less than 48 hours until the live launch of $100M Money Models. https://t.co/NdbEodHaWn 1.6k 56 95 95.7k 87 .
Aug 14 Learn to suffer well and hard times and bad news lose their teeth. 3.9k 374 254 134.6k 66 .
Aug 13 You’re not working too hard, your goals are too small. 3.7k 267 239 136.9k 54 .
Aug 11 We don’t remember very much of our lives. I think the goal is to create as many of those moments as we can. 2.7k 224 264 98.6k 108 .
Aug 08 The force is strong with GPT 5 1k 47 216 68.3k 30 .
Aug 08 Great little read. 867 70 37 112.2k 18 .
Aug 07 If you don’t say “no” to good opportunities you won’t have time to say “yes” to great ones. 2.5k 235 216 94.4k 91 .
Aug 07 I beat my personal record driving to the office this morning. It’s feelin like a “fuck shit up” kind of day. 1.5k 46 181 87.5k 109 .
Aug 06 I came up with a lot of entrepreneurs my age (and some older) doing about the same $ as me. Over time, I moved ahead. Never from brilliance but from consistent and compounding execution. Day in and day out. Over years. The reason it takes so long to learn is because consistency can’t be observed in a moment - just like it takes time to do - it takes time to see. You have to do it for a long time on faith before you see results and become a true believer. Then, you shout it from the rooftops. But it still takes time for it to be real for other people. And for many, they never learn it. 2.4k 189 235 101.5k 601 .
Aug 05 It’s a weird moment when you see pictures of people you went to high school with and they look old. 3.2k 149 210 146.5k 99 .
Aug 05 If your heart is in the work, not the awards, you can win everyday. 3.7k 408 251 120.6k 67 .
Aug 05 The irony of dreams is that you have to wake up, get out of bed, and face your nightmares to make them come true. No one will slay your monsters for you. 4.8k 570 277 118.7k 154 .
Aug 03 A lesson I wish I had learned earlier: When true star talent comes, hire them even if the timing isn’t right or your not sure the role is perfectly fitted. They’re like shooting stars. They pass you in the blink of an eye. So you gotta open your eyes or you’ll miss it. 2.5k 170 208 82.6k 271 .
Aug 02 You have to prune a tree for it to grow. You have to weed a garden for it to flourish. Shedding is a part of growth. Unrestricted growth is called cancer. And it kills you. Focus means saying no. To level up - I always have to remind myself “no” is how you grow. https://t.co/Flalq67pQK 1.3k 133 115 67.1k 288 .
Aug 02 I’ve always had an aversion to people saying “I want to build an empire” mostly because it’s… Delusional - and - empires all have one thing in common - they end. So I’ve always preferred utility as the goal. Be useful. Help. Maximize that. And you’ll get whatever you want. And, like everything, the people you help and the things you do will disappear. But that’s okay. While you were here, you came and served. And I see that as a life well lived. “Empire” or not. 1.8k 149 179 70.6k 469 .
Aug 01 If you want to build an empire, you don’t start with the edge of the United States and try to defend it as one person. It’s a weak empire and only exists in your mind. You build one by fortifying your yard. And making it impregnable. Then slowly. Adding new walls further out. This is how you expand as an entrepreneur. You start narrow small and dig your trenches deep. Then draw slightly wider circles outwards. You telling everyone about this “platform” and “all in one” “one stop shop” only exists in your mind. In reality you can’t even do the basics, and you just need to learn to say “someday but not today.” And focus on digging the ditch in front of you around the area you can see with your eyes. Not imagine with your mind. Otherwise your success, like your empire, will only live there - in your imagination. 1.6k 142 127 80k 828 .
Aug 01 Whether people recognize your work or not, it’s always worth doing a great job. Because you’ll know. And you’re the only person whose judgment matters in the end. 3.7k 382 241 106.7k 165 .
Jul 31 I consistently underestimate the power of having something to look forward to. 4.1k 276 261 122.4k 78 .
Jul 29 It’s never a straight line. It only seems that way when you tell the story in reverse. Most of the times its realizing the countless stupid mistakes you made followed by pangs of anxiety…for yrs The story: “Yea its been great. Super happy with our progress. We got a great team” 1.6k 124 150 65.4k 279 .
Jul 29 The thing about helping younger folks in business is that they tend to advance faster because they don’t spend nearly the amount of time trying to justify why something won’t work. They also don’t even know what “a lot” of money is - it’s all just Monopoly money to them. 1.5k 77 137 68.1k 273 .
Jul 29 When you sell services, if you do a good job, you can mark your progress by your ability to raise your prices because: 1) you get better 2) your reputation gets better 3) you get better at selling 4) you sell to better customers Unless your strategy is low cost. This is the way 2k 144 171 68.7k 280 .
Jul 29 You just have to want it bad enough that you’re willing to start when it’s inconvenient. And once you realize how much more inconvenient it will be than you originally planned, you just have to keep going. That’s pretty much it. 3.8k 383 240 105.7k 230 .
Jul 28 People underestimate how much brute force you have to use to will your goals into existence. 11.4k 1.6k 325 349.5k 92 .
Jul 27 AI learns faster than we learn how to use it. 2.7k 155 279 104.3k 45 .
Jul 26 If you make content you like making you’ll attract people who like what you like. This makes life much easier. 3.5k 272 218 104.7k 111 .
Jul 26 You’re not moving as fast as you want not because you’re slow. You’re not moving as fast you want because you’re not moving at all. You have decisions to make and you’re not making them. 3.2k 304 167 99.5k 187 .
Jul 26 Access to attention is rarer to than access to capital. 2.3k 144 206 91.7k 55 .
Jul 26 I just thought of how funny it would be if people’s Facebook relationship statuses were like LinkedIn work histories. 1.5k 60 137 84.3k 117 .
Jul 25 If you wanna go faster, do fewer things so you can do more of them. 4.2k 424 242 115.8k 67 .
Jul 24 When you’re an entrepreneur, no one is ever gonna tell you “good job”. It’s expected. You own the business. Get used to it. You never did it for them anyways. 3.7k 286 229 104.3k 159 .
Jul 24 You either fail through action or inaction. You do the one you’re least afraid of. 2.8k 285 193 110.8k 82 .
Jul 23 Sometimes you gotta force shit into existence. Crush goals. Take souls. ☠️🏴‍☠️✊🏽 24 days out. https://t.co/KfZyo8NJOb 3.4k 105 221 125.8k 118 .
Jul 22 It’s worth becoming someone who consistently disappoints the people who secretly hope you fail. 4.4k 518 245 133.2k 95 .
Jul 22 Caffeinate. Nicotine-ate. Take souls today. Exciting outcomes come from boring work. ✊🏽✊🏽✊🏽 https://t.co/b4EsABkxgN 6.2k 158 222 338.2k 115 .
Jul 22 I’m older than Google, Amazon, Facebook, YouTube, Nvidia, iPhones, and Bitcoin. So yea, I’ve got that going for me. 1.9k 63 165 82.1k 116 .
Jul 21 Everything that was once hard, with enough repetition, becomes boring. And you become a master by repeating it enough times when it’s boring that you find out something new that makes it hard again. 4.1k 436 294 118.9k 199 .
Jul 20 Mobile command center. 166 3 6 29.8k 22 .
Jul 20 27 days left… <4 weeks out. 2 years in the making. The home stretch. Ty all for being dope AF. My Sunday flow. https://t.co/CCCA7dgz6f 980 17 90 67.8k 143 .
Jul 20 You would have more of what you want if you worked harder on it. But working harder doesn’t always mean “spend more time on it” Sometimes it means doing things that feel seemingly impossible - but take less time than doing what you’ve always been doing. 2.1k 198 168 83k 255 .
Jul 20 You’re going to have to learn how to try significantly harder and longer than you expected but the payoff will bigger and different than you imagined because you realize that the money never mattered and who you become to get it was the point all along. 5.2k 522 230 173.9k 253 .
Jul 19 Here’s where the QR code lives: https://t.co/7JExXXZkc4 55 4 2 28k 55 .
Jul 19 ✊🏽✊🏽✊🏽 More things coming… 354 8 50 71.2k 27 .
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